The "Richmond Real" campaign was a brand initiative by the City of Richmond, Virginia, aimed at promoting tourism and economic development. Launched in June 2022, the campaign featured the tagline "Real people, real places, real stories" and showcased the authentic and unique aspects of Richmond. The initiative included a new logo and a variety of promotional activities designed to highlight the city's attractions, rich history, and vibrant community spirit, ultimately enhancing the city's appeal to visitors and residents alike.

Logo out of use