OBRIO is a media intelligence platform developed by Ogilvy Africa. Launched in 2024, it provides businesses with a unified view of their marketing performance across various channels, including traditional media, digital marketing, social media, mobile apps, and websites. OBRIO offers real-time analytics and a proprietary OBrio Score, which measures overall marketing effectiveness and ROI. The platform helps businesses make data-driven decisions, optimize campaigns, and maximize their marketing impact.