Frequence is a US-based advertising technology firm established in 2010. It offers a full-stack platform that helps media companies automate local advertising sales and manage omnichannel campaigns. Its tools handle campaign proposals, creative development, and performance tracking. In June 2024, MadHive acquired Frequence, integrating it into a broader ecosystem focused on programmatic advertising and advanced media workflow solutions that combine automation, data, and cross-channel scalability.