Factual was a location data company that helped marketers and organizations use location intelligence to better understand, reach, and engage consumers. Founded in 2008, it provided accurate data to enhance advertising, analytics, and business decision-making. In 2020, Factual merged with Foursquare, forming a leading location-based technology and data platform. Headquartered in Los Angeles, California, the company was trusted by global brands for precise geographic insights.

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